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The Perfect Cellar help launch Bespoke HQ

Our family at The Perfect Cellar is always expanding so I thought it would be a nice idea to introduce you to some of the team through their blogs. First off it's our Founder and CEO, Moez Seraly.

The Perfect Cellar at Bespoke HQ Aston Martin Launch

At the Perfect Cellar we are delighted with our new retail space at The Clerkenwell Collection and are honoured to be able to work closely with the other brands it represents. One such brand is Bespoke HQ, a made to measure tailoring business. The designer is the ever-stylish master tailor Stephen Williams who has been granted the license to design a range of suits under the Aston Martin mantle. [caption id="attachment_1202" align="alignleft" width="200"]The Perfect Cellar help launch Bespoke HQ Aston Martin range Men's suit in the new Bespoke HQ Aston Martin range[/caption] [caption id="attachment_1203" align="alignright" width="200"]The Perfect Cellar help launch Bespoke Aston Martin range Women's suit from the new Bespoke HQ Aston Martin range[/caption]                       This fantastic new collection was showcased on Tuesday evening and attracted many famous faces including Mitch Winehouse, Barbara Windsor, Colin Jackson and Melanie Sykes, to name a few. The Perfect Cellar were thrilled to be a part of the evening by ensuring guests were well topped up with our wines throughout the star-studded event. They were served our exclusive Champagne, Benedict Jonchere Grand Reserve NV on arrival as they congregated around the catwalk in anticipation of the show. [caption id="attachment_1205" align="alignright" width="200"]The Perfect Cellar help launch Bespoke HQ Aston Martin range Melanie Sykes looking fantastic in Bespoke HQ women's tailoring[/caption] [caption id="attachment_1204" align="alignleft" width="200"]The Perfect Cellar help launch Bespoke HQ Aston Martin range Jessica Lowndes and Barbara Windsor chatting about the fashion show.[/caption]                         The catwalk show was a great success, as was the after party, during which guests enjoyed Charly Nicolle Petit Chablis 2011 and Mas du Soleilla ‘Le Petit Mars’ 2011, both exclusive to the Perfect Cellar. Entertainment came in the form of soulful singer Portia Emare, followed by Mitch Winehouse himself. [caption id="attachment_1212" align="aligncenter" width="300"]The Perfect Cellar help launch Bespoke HQ Aston Martin range Master tailor Stephen Williams (middle) being congratulated after the show by Kathy Heslop and David Brown[/caption] The highlight of the evening came when the auction began. The Perfect Cellar proudly donated a selection of Michelin starred restaurant quality Champagnes by Tendil et Lombardi. All proceeds from the auction went to the Amy Winehouse Foundation and guests dug deep to support. The star lot was a waistcoat, designed by Stephen Williams, worn by Mitch Winehouse to the 2013 Brit Awards where Amy was nominated for the first ever posthumous award in the category of Best British Female. It was signed by actress and singer Jenifer Hudson and raised £4100 for the charity. [caption id="attachment_1213" align="aligncenter" width="200"]The Perfect Cellar help launch Bespoke Aston Martin launch Mitch Winehouse shows guests 'the' waistcoat[/caption] In total over £6,200 was raised for the foundation and The Perfect Cellar are greatly honoured to have been a part of it. [caption id="attachment_1214" align="aligncenter" width="300"]Me (right) showing The Perfect Cellar to Tom Evans and Jessica Lowndes Me (right) showing The Perfect Cellar to Tom Evans and Jessica Lowndes[/caption] We’d love to see you at the Perfect Cellar in the Clerkenwell Collection where you can see all the exclusive wines enjoyed on the night along with the Bespoke HQ Aston Martin Collection and our other partner brands. Moez Seraly Founder, CEO The Perfect Cellar      

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