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About us

About Perfect Cellar

Vinito Capital Management and sipp wine have joined forces to offer a unique Fine Wine experience for Fine Wine Lovers through Perfect Cellar.

Perfect Cellar proudly represents outstanding domaines and châteaux from France, Spain, Italy and other classic wine producing regions of the world. We champion the excellence and quality to be found in the wines produced by traditional and authentic winemakers.

Our story began with our CEO, Moez Seraly, a Madagascan-Frenchman, and a handful of carefully selected winemakers from Bordeaux, Burgundy and Champagne, with the intent of making great quality wine an affordable luxury. We started with a French-focused portfolio of wines but are now proud to represent exceptional winemakers from around the globe. 

The quality of our wines and our customer service define the heart of Perfect Cellar. Our mission is to make drinking high quality and artisan wines the standard for everyone.

Why are we different?

Our wines are made by producers who have a true passion for making outstanding wines year after year, using sustainable methods to protect their vineyards and heritage. We’re proud to offer our wines through a number of channels: Online, to the Trade (restaurants, hotels and others) and via our unique Wine Experiences. Our depth of experience – both in the fine wine world and the technology world allows us to leverage the most innovative technologies for the comfort of our customers, allowing us to deliver theses exceptional wines quickly, efficiently and offering exceptional value. 

Above all, we take as much care looking after our customers as we do selecting our wines. Our team offers support to our customers in every step of their journey.

Our Philosophy

We believe great wine is a luxury that should be accessible to everyone. 
Wine is personal, and only our customers should dictate which wine is perfect for them. Our job is to unearth the best winemakers and to lend a helping hand, guiding you to your perfect wine, to build your perfect cellar.

Our dedicated team of wine advisors are only a phone call away. 


Our mission is to become the go-to place for customers looking for great quality wines, online. With our technology and website, we’re able to offer a seamless experience and an exceptional level of service to our customers: including same day delivery in London and next day nationwide. 

We contact every customer personally, and are always available to offer support when required.


We are proud to offer an exceptional portfolio of wines for our on-trade customers. Not only do we supply wine, we partner with restaurants, hotels and other retailers to help them deliver the best service to their own customers.  
As well as representing a host of exceptional vineyards exclusively from around the world, we have the unique ability to leverage our strong marketing, digital and PR capability to help our trade customers gain greater visibility and develop a stronger revenue stream. 

We treat every trade customer as a partner.

In the words of our customers…

Exceptional service, thoroughly professional and informative.
Quite simply fabulous! Quite simply fabulous!