Privacy Policy for CellarIQ
Effective Date: 9th May 2025
Last Updated:
9th May 2025
Beyond The Bottle Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, and protect your information when you use the CellarIQ mobile application ("App").
This policy complies with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
1. Data Controller
The Data Controller for your personal data is:
Beyond the Bottle Ltd
Registered address: 71-75 Shelton Street, London WC2H 9JQ
Company registration in England number: 12581085
VAT number GB347827563
Owner contact email: care@perfectcellar.com
2. What Data We Collect
We may collect the following types of personal data:
a. Information You Provide
- Account Data: Name, email address, password.
- Cellar Data: Notes, inventory, ratings, preferences.
- Support Requests: Email, message content.
b. Information We Automatically Collect
- Device Data: IP address, device type, operating system, unique device identifiers.
- Usage Data: App interactions, log data, crash reports.
3. Legal Basis for Processing (GDPR)
We process your data under the following lawful bases:
- Consent: For optional features like location tracking.
- Contractual Necessity: To deliver core services of the App.
- Legal Obligation: Where required to comply with applicable laws.
- Legitimate Interests: For analytics, app improvement, fraud prevention (where these interests are not overridden by your rights).
4. How We Use Your Data
We use your data to:
- Provide and maintain the App
- Personalize your experience
- Improve the App through analytics
- Respond to inquiries and support requests
- Send important service notifications
- Ensure legal compliance
5. Data Sharing
We do not sell your personal data. We may share it with:
- Service Providers: Third parties who support our business (e.g., analytics, cloud services), bound by confidentiality agreements.
- Legal Authorities: Where required by law.
- Business Transfers: In case of a merger, acquisition, or sale of assets.
6. International Transfers
If you are located in the European Economic Area (EEA), your personal data may be transferred to and processed in countries outside the EEA. In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.
7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal or reporting requirements. You can request deletion of your data at any time.
8. Your GDPR Rights
Under the GDPR, you have the right to:
- Access your data
- Rectify inaccurate data
- Erase your data ("right to be forgotten")
- Restrict or object to processing
- Data Portability
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with a supervisory authority in your country
To exercise these rights, please contact us at: care@perfectcellar.com
9. Data Security
We use appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. While we strive for complete security, no method of transmission over the Internet is 100% secure.
10. Children’s Privacy
The App is not intended for children as relates to alcohol and users should be over 18. We do not knowingly collect data from children. If you believe we have collected such data, please contact us for deletion.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be notified via the App or other appropriate channels. Please review it periodically.
12. Contact Us
If you have questions, concerns, or data access requests, please contact:
Beyond The Bottle Ltd
Email: care@perfectcellar.com
Address: 71-75 Shelton Street, London WC2H 9JQ